The first Reflecting Zadig windows created by Parsons Paris students have been inaugurated at the flagship store of Zadig & Voltaire, located on 20 rue François 1er, in Paris.
The fascinating installation gathers irregular mirrors and a set of videos projected on three large screens. The videos created by the students integrate dynamic handwritten keywords that synthesize the brand’s identity codes.
This first display, called The Mirror, has been designed by the students for the Christmas window. It will be followed by a new installation, The Sculpture, in February 2017, and a third one, The Stencil, for the 20th anniversary of the brand in September 2017.