On January 23rd – 2017, the MA in Fashion Studies presents a talk and Q&A with Michele Sodi, CEO at Versace USA, Inc. and of U.S Operations of Gianni Versace. Sodi is one of the most prominent experts in fashion branding and marketing for the US fashion market and served as the President of Jil Sander America until 2009. Previously, he worked at Balenciaga America between 2002 and 2006 and Jean Paul Gaultier in the late 80s and 90s. The talk was a moment to discuss the contemporary derives of the global fashion market, innovation in the fashion branding and the balancing between commercial forces and creative processes.