For the first time, students of the BFA in Fashion Design and of the BBA in Strategic Design & Management are going to work and innovate together, in Paris. They will create and develop a genderless capsule collection project in collaboration with a historical Maison, CERRUTI, and with WOOLMARK, a not-for-profit enterprise that conducts research, development and marketing to promote highest quality wool worldwide.
The pedagogical project will simulate real studio conditions: 5 hybrid groups, composed of 4 FD students and 2 SDM students from both campuses (Paris and New York), will be enabled to work collaboratively. The 30 students are Juniors (3rd Year).
Following an intensive research work, students will interpret the Cerruti world and heritage in contemporary keys.
In close collaboration with the project managers of Woolmark, students will experiment wool – a key element of the project – in a creative way. A selection of high-quality wools selected by Cerruti will be provided by Woolmark at an early stage and used by the students to develop their research and make their prototypes.
Students will build the Fall 18-19 capsule collection starting from a merchandising plan and taking into account a target price and a set of real data in order to understand the development, production and promotion of high value-added products.
The 5 groups of students will collaborate with the Cerruti Studio at the company’s headquarters on a regular basis and meet once every week with different managers and designers involved in the project.